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Session Title: Did We Get Your Attention? Crafting Catchy Names to Grow Your Programs and Events

Description: Do you and your agency struggle to think of imaginative or creative names for your park and recreation programs and events? In this session, you’ll discover tips, tricks and best practices for naming and branding. Learn the art of successful branding language, gain key insights about the psychology of naming, and hear how you can use names to inform, evoke emotion or foster connections with your target audiences. Put more simply: by the time you leave, you’ll be a whiz at developing catchy, memorable and witty names for your programs and events. Interactive, small-group brainstorms will help participants explore naming techniques, wordplay, alliteration and storytelling to infuse vitality and creativity into their program titles. From family-friendly festivals to outdoor adventures, attendees will gain practical strategies for cultivating memorable and engaging identities that inspire community participation and excitement.

Topic(s): Community Engagement, Marketing and Public Relations, Social Media, 2024 Conference Theme: "Where You Belong"

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