Topic(s):
Community Engagement, Data and Evaluation, Marketing and Public Relations, Recreation Programming, Youth

Description:
Millennial parents are transforming local recreation by driving demand for innovative, accessible and family-focused programs. This panel, including a Michigan park and recreation director and a marketing expert from Amilia, a leading SaaS provider in the recreation sector, will showcase findings from an exclusive survey and provide actionable strategies for park and recreation agencies to adapt and thrive amidst the ever-evolving preferences and expectations for recreation programming. Discover what millennial parents value most and how these priorities shape their engagement with local programs. Nearly 94 percent of respondents stated that recreational programs are a core factor in their family’s quality of life, underscoring the vital role these services play in fostering stronger community connections. Key discussion points will include: 1) The growing importance of family-friendly programming and how to diversify offerings; 2) The role of agencies as trusted spaces for fostering engagement and wellness; and 3) Strategies for improving convenience, as well as enhancing cleanliness, safety and accessibility in recreational facilities. Why does this matter now? With 73 percent of parents planning to increase involvement in recreation activities, this session equips agencies with tools to meet this demand.

Speaker(s):
LaReina Wheeler
William Owens