Session Title: (620) If You Effectively Market It, They Will Come! A Discussion on Inclusive Promotion Practices

Session Type: Education Session Talk
Topic(s): Customer Service, Equity and Inclusion, Programming, Public Relations and Marketing
Community Engagement

Day/Time: Thursday - Block 6
10/12/2023 09:00 AM (Central Time (US & Canada)) - 10/12/2023 10:00 AM (Central Time (US & Canada))

Room: Room C148 (Clinics)

Audience Experience Level: Intermediate
Audience Familiarity with DEI: Intermediate
CEU: 0.1

Description:
Intentional community engagement is essential for diverse and inclusive park and recreation programs, and the messaging and methods of promotion to community stakeholders is key for determining who has access and who can experience belonging in your programs. In this session, we will hear successes, challenges and lessons learned from park and recreation professionals who have effectively grown the diversity of partners, vendors and customers at their farmers markets. There will be opportunity for attendees to ask questions, share their own challenges and successes, and apply effective promotion practices to their own park and recreation programs. Anyone who wants to increase the reach and impact of their park and recreation programs is encouraged to attend.

Learning Objectives:
1. Attendees will explore successful models for marketing and promoting park and recreation programs.
2. Attendees will learn to address common challenges for increasing engagement and strategies for improving community, vendor, and partner engagement.
3. Attendees will discuss how messaging can be used to advance equity in park and recreation programs and farmers markets

Speaker(s):

Marby Barker
Clarence Boone
Liliana Ruiz Fischer