Session Title: (617) Small-Scale Budget, Big-Time Social Media

Session Type: Education Session Talk
Topic(s): Public Relations and Marketing
Social Media

Day/Time: Wednesday - Block 4
10/11/2023 02:30 PM (Central Time (US & Canada)) - 10/11/2023 03:30 PM (Central Time (US & Canada))

Room: Room D167 (Clinics)

Audience Experience Level: Beginner
Audience Familiarity with DEI: Any Level
CEU: 0.1

Description:
Join the City of Goose Creek, South Carolina’s marketing and branding assistant for an interactive session on strategies for utilizing social media on a limited budget. When you’re given minimal resources to market your content as a park and recreation professional, it can be easy to compare yourself to departments with more significant followings. Learn the ins and outs of social media and how you can elevate your media presence solely with your smartphone. Gain tips and tricks on maximizing platforms and content creation apps without breaking the bank. Every park and recreation department is working to serve its residents in the best possible way. Even with a restricted budget or narrow audience, everyone can take their social media presence to new heights.

Learning Objectives:
1. Evaluate your department’s marketing budget and create realistic goals for marketing in the park and recreation field.
2. Identify challenges in creating a social media presence and learn best practices on consistent content creation for your programs.
3. Observe current social media trends and translate them into promoting your department’s programs and events.

Speaker(s):

Adam Kelly