Session Title: (613) Say More Without Saying More

Session Type: Education Session Talk
Topic(s): Public Relations and Marketing
Communication

Day/Time: Thursday - Block 8
10/12/2023 12:30 PM (Central Time (US & Canada)) - 10/12/2023 01:30 PM (Central Time (US & Canada))

Room: D Ballroom Section 2

Audience Experience Level: Beginner
Audience Familiarity with DEI: Beginner
CEU: 0.1

Description:
One skill that remains as valuable on the first day of your career as it does on your last is communication. And while the number of communication methods are increasing, making it easier than ever to reach out to someone, our audiences’ attention spans are shrinking, making effectively sharing the meaning behind your messages a constant challenge. Get an insightful, quick primer into how we process information and see how the ways we typically share information actually works against us. Then - whether it’s sharing data, writing a report, creating a presentation, or even just writing an email - discover simple ways to increase the impact of your message without increasing your word count. We’ll also discuss the most effective ways to address some of the the double-standards that women and persons of color often face when communicating, and how to replace common words and phrases with ones that project more influence and confidence.

Learning Objectives:
1. Attendees will identify the different situations where research tells us that bigger is actually better, where less is much more, and where “aesthetic” doesn’t equal “effective.”
2. Attendees will learn the six "Es" of communicating a message, which can be applied to any medium.
3. Attendees will learn to apply the tips and techniques demonstrated in the session to their own charts, reports, presentation slides and infographics

Speaker(s):

Bobbi Nance