Session Title: (618) Lights, Camera, Action: Creating Digital Content That Tells a Story
Session Type: Education Session Talk
Topic(s): Public Relations and Marketing
Social Media
Day/Time: Thursday - Block 7
10/12/2023 10:30 AM (Central Time (US & Canada)) - 10/12/2023 11:30 AM (Central Time (US & Canada))
Room: D Ballroom Section 2
Audience Experience Level: Any level
Audience Familiarity with DEI: Any Level
CEU: 0.1
Description:
Are you struggling with creating creative digital content for your organization? Do you have a small budget or team but still need to produce quality digital content? Have you ever wanted to learn how create videos that tell your agency story? This session will focus on learning how to create video content with your phone, camera, go pro and other tools. The presenters will provide you with information on how they shoot content, best practices and how to create on a budget. This fast-paced session is packed with examples of video creation and tons of editing ting tips, apps and software tools that are affordable, realistic to execute and, best of all, have proven successful.
Learning Objectives:
1. Attendees will learn to create engaging video content that maximizes return on investment using easy-to-use apps and software tools.
2. Attendees will learn to recognize opportunities to partner with inter-departmental agencies or marketing departments to create digital content.
3. Attendees will discover tips that can help create great design, social media posts and video/photography content.
Speaker(s):
Monica Tetteh
Brian Plinck
Robyn Gerard
Amanda Mukhin
Lights, Camera, Action: Creating Digital Content That Tells a Story
Category
Education Session
Description
Details on this session are provided to the left. Please click the link below to return to the full list of sessions.
View the Education schedule here
One-hour education sessions (0.1 CEU) will be delivered as either Talks, Sandboxes, or Clinics.
Clinics and Sandboxes will be smaller sessions and on a first-come, first-serve basis, so make sure to arrive early!
- Talks will be delivered as lectures or panel sessions.
- Clinics will focus on applying concepts to real-life examples through workshop activities.
- Sandboxes are a great networking opportunity that invite participants to talk shop, compare notes and swap advice around hot topics in the field.
Twenty of the one-hour education sessions will be available on-demand through the conference app while also delivered in person.
Details on this session are provided to the left. Please click the link below to return to the full list of sessions.