Session Title: (533) The Win-Win of Building Collaborative Relationships Through Partnerships and Sponsorships
Session Type: Education Session Talk
Topic(s): Revenue Development
Partnerships
Day/Time: Wednesday - Block 5
10/11/2023 04:00 PM (Central Time (US & Canada)) - 10/11/2023 05:00 PM (Central Time (US & Canada))
Room: Room D167 (Clinics)
Audience Experience Level: Beginner
Audience Familiarity with DEI: Beginner
CEU: 0.1
Description:
“Do you struggle to determine what type of agreement is the best fit for your event, program or service? You’re not alone, but it’s key to recognize the difference between a partnership
agreement and a sponsorship agreement and to know which is best for you….” Which opportunity is right for you? This session will include discussion on the types of partnerships and sponsorships, their benefits, how to build sustainable relationships and tips to develop your elevator pitch. Hear about how one organization has successfully secured,
nurtured and maintained healthy partnerships and secured more than $75,000 in sponsorships for a major festival.
Learning Objectives:
1. Understand the difference between a sponsorship and a partnership, and identify which is appropriate for your organization.
2. Develop a plan of action to use in building organizational relationships for both sponsorships and partnerships.
3. Learn the process of soliciting sponsors and/or partners and develop a successful sponsorship/partnership campaign through local and minority owned businesses.
Speaker(s):
Katrina Williams
Nancy Pfeffer
The Win-Win of Building Collaborative Relationships Through Partnerships and Sponsorships
Category
Education Session
Description
Details on this session are provided to the left. Please click the link below to return to the full list of sessions.
View the Education schedule here
One-hour education sessions (0.1 CEU) will be delivered as either Talks, Sandboxes, or Clinics.
Clinics and Sandboxes will be smaller sessions and on a first-come, first-serve basis, so make sure to arrive early!
- Talks will be delivered as lectures or panel sessions.
- Clinics will focus on applying concepts to real-life examples through workshop activities.
- Sandboxes are a great networking opportunity that invite participants to talk shop, compare notes and swap advice around hot topics in the field.
Twenty of the one-hour education sessions will be available on-demand through the conference app while also delivered in person.
Details on this session are provided to the left. Please click the link below to return to the full list of sessions.